![]() B2B Businesses - For B2Bs, analyzing web behavior is the best indicator.Higher education also seems to follow suit. Healthcare and Higher Education - Mid-morning, so around 10 a.m., to early afternoon, close to 2 p.m., are suggested for the best engagement.They're likely to find success posting in the morning between Monday-Friday, while software companies are suggested to find similar success posting outside of work hours. Software and Media Companies - It's suspected that audiences of media companies tend to check their social media feeds in the morning, like some would read a newspaper. ![]() You can infer when your posts will earn the most engagement based on the behavior of competitors in your industry, as well as audience members. to 1 p.m., while media companies should post between 8 to 10 a.m. Healthcare and higher education companies should post from 11 a.m. B2Bs and software companies should aim for outside of 9 a.m. We'll talk about how to come to the decision to post based on your business type, next.įor B2C businesses, between 11 a.m. Typically, their web behavior would reflect being busy during regular business hours.ĭuring the time periods above, people are usually getting ready for work, just starting their day, or taking an afternoon break.īut let's say you want to post according to your industry. ![]() From there, based on your time zone, you can estimate when you're expected to reach the most customers.Īlso, think about the majority of LinkedIn's audience: working professionals, higher education students, and college graduates. However, there are pockets throughout their day where professionals tend to check social media, like lunch hours and while heading to and from work. If your ideal customer is someone who is a working professional, it's safe to assume that during business hours, they won't have time to check their social media feeds. It's best to conduct some market research to learn more about how your audience uses the internet, or refer to your buyer persona if you've collected that information. ![]() That being said, purely based on the reason of why people use LinkedIn, there really is no better platform to use for B2B marketing in order to have the highest quality of returns on your marketing investment.Thinking about your audience's behavior is key. With a fewer amount of users and those users only spending an average of 17 minutes per day on the platform, your ads are much less likely to be seen than they would be on Facebook or Instagram. These usage numbers start to explain why LinkedIn tends to cost so much more than other platforms. Twitter is much different than other platforms but its average usage time is by far the lowest in the world. There are 330 million monthly active users, with 145 million daily active users, and the average time spent on the platform per day is only 3 minutes and 39 seconds. What’s interesting about Instagram is that 500 million people use Stories every single day and 1/3 of the most viewed stories are from businesses.Ĭoming in behind Facebook and Instagram is… Twitter! The usage stats on Twitter come in a lot closer to LinkedIn. Instagram has a monthly user base of 1 billion, with 63% of those logging in at least once per day and spending an average of 28 minutes on the platform. Though Instagram is in the Facebook family of apps, it still has the second-highest usage in the world. The average time spent on Facebook per day is 38 minutes, so at more than double the time of LinkedIn, there is more time to have your marketing make an impact.Įveryone knows that Facebook is the number one social media platform in the world so it isn’t too shocking that usage is so much higher than LinkedIn. Facebook has 2.6 billion monthly active users, with 1.73 billion being daily active users. Social media usage numbers can not be talked about without covering Facebook. ![]() So, the time to make an impact on a user is very limited. Though that comes out to 104 million active users each day worldwide, the average time spent on LinkedIn is only 17 minutes. Of that 260 million, 40% are daily users. LinkedIn has 575 million registered members, with 260 million monthly active users. If you can understand the differences in the number of users for each platform, it can help your marketing be more effective. One of the biggest is understanding that it has a much lower user base than other platforms. Advertising on LinkedIn comes with some unique challenges. ![]()
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